The Importance Of Having A Website
A lot of small businesses don’t think that a website is necessary. This may signify that they most likely don’t have an idea of the advantages of having a business website with responsive (mobile friendly) website design. Living in the digital world, a website is crucial for any business. If you have a business and don’t have a website, you are probably losing out many opportunities for your business. Today, customers and clients browse the internet which makes it much easier and convenient for them. Additionally, with positive reviews and feedback, your online presence will earn credibility.
With 93% of business decisions starting with a search engine search that means if you don’t have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%.
A website not only gives credibility but it also helps to give a positive impression that your company is bigger and more successful. One of the great things about the internet is that the size of your company does not really matter. There is a large portion of the market that won’t even consider you as an option when they are looking to buy, if you don’t have a website.
Having a website makes it very easy for people to discover you, read up about your company, find what you do, and answer a bunch of questions they have on their mind about your business. By having a website with good website design layout, people will be able to find your company when they search for your company on a search engine like Google, Yahoo or Bing.
By getting a website it makes it possible for anyone in the world to find your business. If you have a product or service that can be easily sold online you can dramatically increase your customer base by selling online.
When you pay for Yellow Pages listing, newspaper or magazine ads, etc, you get that one ad and any benefit that one ad generates, but after that ad it is done. That money you spent on the ad is gone and you can never get it back. If you don’t get a return on investment from it, you never can. Where as with a website, if you don’t make a positive ROI in the first year, no worries because you have from now until the end of time to get a return on your investment.
Another advantage of having a website is that it can improve your customer support and as a result improve your overall customer service. You can direct customers to these online documented resources so that they can solve the problem themselves. This can make things much faster for your customers and also make your customer support department more efficient.
Website Design - We can help You
If you do not have a website for your business, we would highly encourage you to have one created. If you have technical skills, creating your own can be a very cost-effective option. If you don’t have those types of skills Pratheeksha Technologies can build you a customized website that is optimized and will get you the results you want. You’ll enjoy the great benefits of a modern website that is properly optimized to rank higher in search engines and get you found by your customers. Your website will be designed to give you a better chance of converting your website visitors into leads and sales. It will become your best business asset online. Learn more about this great service or contact us to discuss this great option.